The convergence of streaming online video and social media websites is a phenomenon that has not gone unnoticed by companies like EyePartner, which are increasingly developing ways to connect live and on-demand streaming video feeds to popular social networks like Facebook Twitter, LinkedIn, and more. While this was initially a pretty difficult task to accomplish, the recent embrace of embedded media and Timeline-centric sharing features at Facebook has made it simpler than ever to integrate high definition video into the typical Facebook profile or page. Combined with enterprise-grade streaming services like the popular TikiLIVE software suites, businesses and consumer users alike are finding that sharing video with friends is one of the easiest things they can currently do with the world’s most popular social network.
Going from Enterprise to Accessible Via Facebook and TikiLIVE
EyePartner has long been leading the IPTV revolution, as the company released its own set-top box solution, as well as an on-demand online video platform, several years ago. As part of that innovative software solution, customers were given access to an innovative online control panel interface that was able to control the visibility and distribution of every on-demand or live video stream a consumer added into the software. Over time, this control panel was further enhanced with Facebook connectivity, allowing the customer to view the URL to any of their live or pre-recorded streams and share them instantly with their friends or “likes” on the popular social network.
Users of our videoconferencing software can actually embed videos and live streams into Facebook simply by logging into the web-based control panel, viewing the URL for any video managed by the software, and then pasting that software into the Facebook “Status Update” box. The social networking site’s innovative interface will actually automatically read the website’s source code and embed any Flash-based or HTML5-based video content directly into the Timeline interface and present it to a user’s friends, or a page’s fans, in the typical news feed section of the site.
This automatically embedded content can be paired with an informative description, as users are free to pair the videos’ link with any information they feel might be helpful when sharing the content with their friends or Facebook fans. This allows the average business user to invite their fans to an exclusive live video stream, detailing the content and the time it will be available, all while maintaining the same Facebook look and feel that almost every internet user has become familiar with over the past near-decade.
Other Great Features Make Facebook Sharing a Wonderful Business Opportunity
Sharing video on Eyepartner’s software solutions is a great way to take a business’ message to Facebook, but that’s not the only collaborative capability promoted by the software which can change the way a company does its business and engages with its most frequent customers and supporters. In addition to Facebook and Twitter sharing features using the web-based control panel software that makes the TikiLIVE IPTV solution so successful, businesses can employ chat for real-time communication and annotation. This allows the “manager” of a life video conference to use a digital whiteboard to animate and annotate points being made during a meeting. It also permits those involved in the conference to communicate in a way that is both behind-the-scenes but widely accepted by users of the software.
Best of all, both of these features can be enabled or disabled on the fly, by the user who is logged in under the manager or administrator role. They can also be supplemented with a live opinion-polling feature that will serve as a litmus test during video conference. Using real-time opinion polls, all of those people who are currently engaged in a live videoconference can voice their opinion on a new idea, strategy, or product, and do so in a way that does not detract from the meeting at hand or interrupt the videoconference itself. Ti’s a highly efficient way to keep things flowing smoothly while also involving ever member of a business, or every participant in a customer-facing chat or videoconferencing event.
A Great Source of Revenue for Businesses with Engaged Customers
The great thing about having Eyepartner’s solutions in your toolkit is that our software can actually record a live videoconferencing event as it occurs, and then post that event as an on-demand clip that employees or customers can view later. This has a number of benefits, including how easy it is to widely disseminate new company strategy and product information. On top of this, we can make videos a secondary source of revenue for a company that has a particularly engaged base of fans and customers.
Every video that is uploaded to the software itself, as well as any live streams, can be viewed only after a customer pays a small fee in order to access that content. This is much like typical pay-per-view or on-demand services that are offered via traditional set-top boxes, and it’s one of the main carry-over features from EyePartner’s IPTV products. Those products are almost universally for-pay video services, and many enterprise customers have expressed their desire for just such an ability when it comes to corporate communications, customer interactions, and even all-digital, all-online conferences and company conventions. Such a for-pay video solution also allows the company in question to cover its digital production and distribution costs, effectively nullifying the budgetary considerations that are usually made when deploying such technology.
Engaging Facebook Users is a Common-Sense Way to Boost Visibility
On their own, streaming video solutions and social networking websites are great ways for ac company to build themselves a loyal following and a strong online brand or reputation. However, the real strength in both services can be realized only when they’re combined and leveraged to pull in an entirely new type of active, engaged, and socially-aware consumer. In the modern era of almost entirely social advertising and connectivity, it is more important than ever for a company to capture, record, and distribute its personality to major social media enterprises like Facebook and Twitter.
Luckily, EyePartner has long been aware of just how important Facebook connectivity is when promoting its own products, as well as those produced by the customers who have taken advantage of its advanced, all-PHP, Apache 2.x server architecture. The ability to embed videos into a Facebook page was exactly the push needed by the company to turn its TikiLiVE consumer-facing software into socially aware products that can make the difference between a company being perceived as old-fashioned and forward-thinking.
When the time comes to make a company social, remember to login to the web-based control panel that ships with every product and secure the embedded URL for the business’ streaming or on-demand content. Put that content on the company’s timeline and watch as consumers gravitate toward content that is both free and fee-based, streaming and pre-recorded, turning the company into an online powerhouse of brand management, reputation building, and consumer interaction. There is really nothing else this effective being offered by anyone other than EyePartner. Call 1-305-289-4557 or email email@example.com today to let EyePartner help you accomplish all your video streaming needs.
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